I'm a creative leader, brand copywriter, and energetic communicator. And I love telling stories that help people connect with a brand on a human level.
I’m the proud product of two psychoanalytic parents, so expressive language and an appreciation for human truths have always been at my core. I began my career on a traditional ad agency path (great training before going in-house), and got to write for brands like Barbie, Adobe, Volkswagen, PayPal, Ghirardelli Chocolate, and Appleton Rum.
When I went brand-side, I was very intentional and made a strategic choice to continue changing verticals, so that I could keep evolving and maintain a diverse portfolio of work. I learned about basketball and went on a Championship run with the Warriors, got to work alongside fellow food nuts at OpenTable, and took a quirky, passion-filled ride with Lyft. Then I stepped outside of my consumer lane to help build a B2B brand from scratch (a first for me) at Okta, a great cybersecurity product that needed a personality.
After a decade in San Francisco, I spent three years in Los Angeles, but felt a strong pull to return home, because I will always be a New Yorker. I'm outspoken, lively, and at 5'3“ I casually walk much faster than most people around me. I'm also notorious for highly emotive facial expressions, which make for great laughs and bad poker games.
I know what sets great brands apart from forgettable ones—ask me about it. I’d love to connect!