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Year in Review Each year, people look forward to receiving this infographic email from Lyft. It brings joy to data, is a colorful walk down memory lane, and almost feels like a sentimental gift from a friend.
LyftUp This social impact initiative supports communities that need reliable transportation options, and it gives riders the chance to give back through programs like Round Up & Donate .
How to Human. Again. — Vancouver This was a new city launch campaign, as we were slowly emerging from Covid. Vancouver was supposed to launch right when Covid hit, so it got delayed and then the strategy shifted entirely.
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Use Case Emails The way people used Lyft (and thought about rideshare) completely shifted during Covid, and we suddenly had very different use cases to position to people.
Yes on Prop 22 Campaign In late 2020, gig work was at risk and on the ballot in California, and there was a lot of confusion around what a YES or NO vote meant. This was a huge cross-functional effort between brand/creative, legal, policy, PR
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